We must define an objective Company email list for the content that we are going to generate that will help us achieve the company's objectives. The objective is not to get it to be shared many times. But rather that thanks to that content a user fulfills the objective that we have defined (purchase. Register in a database. Etc.). If it is also shared many times. Perfect. But we do not have to obsess about it . 2. Movement in order not to have problems with the quality of the content. And also to achieve a good engagement rate in our social media strategy. We must define the movement that guides our strategy. “it is that topic of conversation. Which allows the company to talk continuously with its audience. Without having to talk about itself” that is Company email list.
A topic of conversation Company email list Related to the company and its products. That allows us to generate content that attracts the attention of the company's potential customers. If the company sells windows. And talks only about windows. It will run out of compelling content in no time. But nevertheless. If you talk about decoration. Thermal and acoustic insulation. Security. Etc. It will catch the attention of people who are potentially interested in buying your windows. 3. Define the profile of the audience the next step is to define who we are going to address and on which social networks. To do this we are going to detail your audience profile or buyer person (here is the explanation of how to do it) and taking advantage of what was already defined in the previous point Company email list.
We are going to personalize it Company email list. In this case we will take the audience profile(s) defined for the company's global strategy. And we will adapt it to the content. For this we will take into account the following aspects: objective : what do we want to achieve from this profile? What do these contents have to achieve? Seo : we will delve into the keywords most used by our audience in each context (brand or product discovery. Purchase consideration. Purchase and loyalty). Interests : of the themes defined in the movement. Which is the one that best suits each profile? What type of content would be more appropriate? Reading habits : when and how much. Device : pc. Smartphone or tablet. Format : text. Photo. Video.… preferred channel : blog. Social networks. These are the basic fields Company email list.